Fashion & apparel
MAGIC / PROJECT / SOURCING Las Vegas - Feb 2027 Las Vegas
Feb 16-18, 2027 · LVCC
Dates verified date source · Official site · Past editions
to Thu, Feb 18, 2027
How full will Vegas be during MAGIC / PROJECT / SOURCING Las Vegas - Feb 2027?
Busy: expect firmer rates near the venue; book private dining and group blocks early.
MAGIC / PROJECT / SOURCING Las Vegas - Feb 2027 falls mostly in the week of Feb 15, 2027, which we rate Busy: about 42,870 trade-show attendees in town (pro-rated), counting MAGIC / PROJECT / SOURCING Las Vegas - Feb 2027 and 1 other tracked show that overlap its dates.
Overlapping shows
- International Roofing Expo 2027 Feb 16-18, 2027 · LVCC · ~18,317
Each Monday-Sunday week gets one score: the pro-rated attendance of every tracked trade show in town that week. The score sets the week label. A show carries the label of the week that holds most of its days (ties go to the busier week), and on a week page every show card carries that week’s label, so a tile and its week never disagree. Method.
When to book entertainment for MAGIC / PROJECT / SOURCING Las Vegas - Feb 2027
Book entertainment: Book soon
Based on typical lead times for headline and booth entertainment (status as of Oct 18). In Packed or Sold-out weeks, book at the early end; private rooms and hotel blocks go fast too.
What is MAGIC / PROJECT / SOURCING Las Vegas?
MAGIC, PROJECT and SOURCING (with OFFPRICE on the same dates) make up Fashion by Informa's Las Vegas fashion marketplace at the LVCC, twice a year.
Who attends: Fashion retailers and buyers, brands, manufacturers and sourcing professionals, plus influencers, stylists and press.
Attendance trend
| Year | City | Attendance | What it counts |
|---|---|---|---|
| 2025 | Las Vegas | 24,553 | combined MAGIC + PROJECT + SOURCING (Feb, TSNN) source |
| 2026 | Las Vegas | 16,900 | MAGIC alone (Feb, organizer, "more than") source |
The two figures measure different things (combined events vs. MAGIC alone), so they don't show a trend.
When it usually happens
Twice a year, Tuesday to Thursday: February (Feb 16-18, 2027) and August (Aug 16-18, 2027).
Where to stay: nearby hotel clusters
Las Vegas Convention Center: Westgate Las Vegas is next door, and the Renaissance Las Vegas is a short walk. On the north Strip, Resorts World and Wynn/Encore link to the halls by the Vegas Loop (stations at Resorts World, Encore and Westgate). The Las Vegas Monorail stops at the convention center and runs south along the east side of the Strip to the Harrah's/LINQ, Flamingo/Caesars, Horseshoe/Paris and MGM Grand stations.
Entertainment ideas for MAGIC / PROJECT / SOURCING Las Vegas
- A DJ to set the booth mood
- A live fashion illustrator sketching visitors
- A styling or customization bar with a host
- A runway-style party with a DJ
- A rooftop cocktail reception
- A private dinner with a vocalist
Ideas, not endorsements. Match the act to the crowd and check the show's exhibitor rules on sound levels and booth activations.
MAGIC / PROJECT / SOURCING Las Vegas FAQ
When is MAGIC / PROJECT / SOURCING Las Vegas - Feb 2027?
MAGIC / PROJECT / SOURCING Las Vegas - Feb 2027 runs Feb 16-18, 2027 in Las Vegas.
Where is MAGIC / PROJECT / SOURCING Las Vegas - Feb 2027 held?
At LVCC, Las Vegas.
How many people attend MAGIC / PROJECT / SOURCING Las Vegas?
About 24,553 (2025 figure, per the source linked on this page).
How busy will Las Vegas be during MAGIC / PROJECT / SOURCING Las Vegas - Feb 2027?
We rate the week of Feb 15, 2027 as Busy: about 42,870 trade-show attendees in town (estimate).
When should I book entertainment for MAGIC / PROJECT / SOURCING Las Vegas - Feb 2027?
Our booking meter currently reads “Book soon” for headline and booth entertainment, based on typical lead times.
How often is MAGIC Las Vegas held?
Twice a year at the Las Vegas Convention Center: in February and in August.
Advertise here Venues, DMCs and transport partners can sponsor the MAGIC / PROJECT / SOURCING Las Vegas page (party venues, transport and DMC slots). See placements →
Later editions
- MAGIC / PROJECT / SOURCING Las Vegas - Aug 2027 Aug 16-18, 2027 · LVCC · ~22,559
Past editions
| Year | Where | Attendance | Source |
|---|---|---|---|
| 2026 | Las Vegas | 16,900 | MAGIC alone (Feb, organizer, "more than") source |
| 2025 | Las Vegas | 24,553 | combined MAGIC + PROJECT + SOURCING (Feb, TSNN) source |
Organizer or audit figures as published; counting methods differ between sources and years.
Sources and notes
24,553 = TSNN Feb 2025 combined MAGIC+PROJECT+SOURCING. MAGIC alone: 16,900+ (Feb 2026, organizer). OFFPRICE runs the same dates.
- Dates: https://www.projectfashionevents.com/events/project-las-vegas/press/
- Attendance: https://eu-assets.contentstack.com/v3/assets/blt8634bd701c67871e/blt13c5ecbc26f73bea/6a0dd5b01eb2e15dcfdcb1ad/ (2025 figure)
- Official site: https://www.magicfashionevents.com/
Spotted a change? Dates and venues are set by the organizer and can move. Always confirm on the official site.
Free download
The 6-Month Vegas Outlook
One email a month, the first Tuesday: every major show coming to Las Vegas in the next 6 months, how full the city will be, and entertainment urgency alerts before talent and private rooms disappear. Sign up and get the printable 2027 Las Vegas Convention Calendar (PDF).
- One-page 2027 overview + 12 monthly pages
- The 10 busiest weeks of 2027
- Entertainment booking-urgency sheet for the biggest shows
Free. Unsubscribe anytime. We never sell your email. Read past issues.